Moose Tracks. The first I ever saw of it was in my local Tom Thumb grocer’s freezer section. The fiance informed me that it was a legitimate ice cream flavor, but I was rather bewildered by the number of options. I finally settled on taking home Extreme Moose Tracks by Safeway Selects…fudge, chocolate, and more fudge! No surprise that the gallon container I purchased didn’t last a week in my fridge.

So where did Moose Tracks come from and get its funky name? A Google search turned up the home site for Moose Tracks and Denali Flavors, who apparently makes ice cream products for several major grocery retailers. In their FAQ it states:

Like many brands, Moose Tracks is not meant to be a description of the product. Just like “Tide” is a brand that doesn’t describe that the product is a detergent or “Snickers” doesn’t describe a candy bar, Moose Tracks isn’t meant to describe the product it represents. It’s simply a brand name.

How was that name created? It was developed as a cute, quirky, fun name that would generate curiosity and interest in the product. This was then translated into our logo that includes both the moose (head) as well as the tracks (footprints) of the moose.

A crawl of their site reveals 11 combinations of Moose Tracks (including my Extreme Moose Tracks), 5 of which are limited availability. In Texas, Moose Tracks ice cream is branded by 4 different big-name grocers, so it won’t be too hard to find at the neighborhood store!